Show who you are, not just what you do
Your identity, without the performance
who. is invite-only right now
who.
I built who. because I kept forgetting people.
Not in some dramatic way, just the ordinary way everyone does. You meet someone interesting at a conference, a coffee shop, a friend’s party. You have a real conversation. And then two weeks later you’re trying to remember them, and all you’ve got is “there was this person... I think they did something with startups? Or was it finance?” The moment mattered, and it still slipped through your hands.
Every major social app was built for the opposite problem. Most social apps optimize for broadcasting yourself. I wanted something optimized for remembering others. None of them were built to answer the only question that actually matters when you meet someone new: who are you, really — and none of them were built to help you remember.
who. is my answer to that. It’s a profile, but not the performative kind: no likes, no feed, no audience to perform for. Just the things that actually describe a person: what they value, what they’re into right now, what people who know them would say about them, who and what they’re shaped by, a story that makes them memorable.
I’m not trying to compete with your highlight reel. I’m trying to compete with forgetting.
